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ChatGPT is genuinely useful for research and explanation — but it's not a monitoring service, and the difference matters. It doesn't watch a fixed list of companies every day. Even with web search enabled, you'd have to remember to ask, know what to ask, and verify every answer yourself. It has no concept of what you already know, no signal history, and no brief structure — just a single response to a single question.
The deeper issue is accuracy. General AI assistants synthesise and sometimes fill gaps without flagging it. Our brief only includes claims that link directly to a retrieved article. If it's not in a source, it doesn't appear. That's a different standard from "here's what I know about this topic."
The right comparison isn't ChatGPT vs our brief — it's spending 8 minutes every morning searching, reading, and deciding what matters vs having that done for your specific watchlist before you sit down.
It arrives as a structured email with four sections: Key Signals Today (most important and actionable news for your watchlist), Worth Knowing (relevant context that doesn't require immediate action), Thematic (broader trend signals), and Quiet (watched entities with nothing material that cycle). Each signal includes the source link, a context note, and a confidence label. See a full sample here.
Confirmed means the signal appears in multiple independent sources — treat it as reliable. Emerging means one source only — it's real and linked, but not yet corroborated, so treat with appropriate caution. Quiet means your watched entity had no material news that cycle. A quiet brief is a good brief — you're not missing anything.
The brief says so, clearly, rather than filling space with filler. We won't inflate it just to have something to send. If it's been quiet for your companies and topics, you'll know — and that's useful information in itself.
10–15 minutes on an active day. On a quiet day, less. You can also set how many signals you want surfaced — all relevant signals, major signals only, or only the biggest ones. The structured format means you can scan headlines first and decide what to read in full. The expand-context feature lets you go deeper on any signal without leaving your email.
The exact sources scanned are based on your preferences. When you set up your brief, you choose your geographic focus and sector — and we suggest a tailored source list to match. You can add specific outlets you care about, remove ones you don't, or drop in any domain you want included. The pool spans mainstream news, niche trade press, regional publications, and sector-specific wires — across 40+ languages. Your source configuration evolves with your brief.
Yes — sources in 40+ languages are monitored, including German, French, Spanish, Italian, Arabic, Chinese, and regional publications across Asia, Africa, and Latin America. The brief is always written in English, but the underlying sources are not limited to English-language press. This matters most for European companies, commodity-producing regions, and Asian markets, where developments often break first in local-language outlets.
Google Alerts gives you every mention — relevant or not — with no synthesis and no structure. Media monitoring tools collect articles but leave the reading and analysis to you. This brief filters for what actually matters to you, verifies every claim against its source, and cuts anything you've already seen. You get a structured, decision-ready brief — not a pile of links.
Specific companies, topics, and themes — as precise or broad as you need. You also pick a regional focus (global, Europe, North America, Asia, or custom), an intelligence lens for your role (Executive, CFO, M&A, Risk, Procurement, PE, Geopolitical, Startup, or Commodity), and optional focus areas that weight the brief toward your current priorities.
Yes — companies, topics, focus areas, region, intelligence lens, and delivery frequency can all be updated at any time from your preferences page. Changes take effect with the next brief run.
Briefs run overnight and arrive at 07:00 UTC. Exact delivery time can vary slightly depending on source load and the volume of signals to process.
Yes. Starter supports up to 3 email recipients sharing one brief profile. Team supports 5 separate brief profiles with up to 10 recipients total. Enterprise supports unlimited profiles and recipients. Each profile can have its own watchlist, lens, and delivery frequency.
Yes — all plans include a 14-day free trial. A card is required at signup, but you won't be charged until the trial ends. Cancel any time during the trial and you won't be billed.
Cancel any time. Your subscription stops at the end of the current billing period — no further charges after that.